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Privacy policy


1. Introduction

By using our website or providing us with your personal data, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with this policy, please refrain from using our website.

If you have any questions or concerns about this Privacy Policy or how we process your data, you can contact us at: contact@data-formula.com


2. Collected data

We collect and process personal data to provide you with the best experience on our website and to fulfill your requests for information or appointments. Below, we outline the types of data we collect and the methods we use to collect it.

2.1 Information You Provide to Us

We collect personal data that you voluntarily provide when you: Fill out forms to request information or book an appointment. Subscribe to our newsletters or marketing communications. Contact us through email, phone, or other channels. This data may include: Personal Identification Information: Name, email address, phone number, and company name. Other Information: Any additional details you choose to share in form fields or communications with us.

2.2 Information We Collect Automatically

When you visit our website, we may collect certain information automatically to understand how users interact with our services and to improve your experience. This may include: Device Information: IP address, browser type, operating system, and device type. Usage Data: Pages viewed, time spent on the website, links clicked, and other usage statistics. Cookie Data: Information collected through cookies or similar tracking technologies, as detailed in our Cookies Policy. This data is typically collected using third-party analytics tools, and we only process it if you consent to the use of cookies for analytics purposes.

2.3 Information from Third Parties

We may receive additional data from third parties, including: Analytics Providers: Aggregated and anonymized data about website traffic and user behavior. Advertising Partners: Data about how you interact with our ads, subject to your consent.

2.4 Special Categories of Personal Data

We do not intentionally collect sensitive or special categories of personal data (e.g., health data, political opinions, religious beliefs). If you choose to provide such data, it will be processed only with your explicit consent.


3. How We Use Your Data

We use the personal data we collect to provide you with services, improve your experience, and ensure the effective functioning of our website. Below, we outline the purposes and legal bases for processing your data.

To Respond to Your Requests:

To process and respond to your inquiries, including requests for information or appointment bookings. Legal Basis: Processing is necessary to take steps at your request prior to entering into a contract (Article 6(1)(b) GDPR).

To Improve Our Services:

To analyze website usage and improve the content, design, and functionality of our website. Legal Basis: Processing is based on your consent for analytics cookies (Article 6(1)(a) GDPR).

To Send Marketing Communications:

To send newsletters, promotions, or updates about our services, if you have opted in to receive them. Legal Basis: Processing is based on your consent (Article 6(1)(a) GDPR).

To Ensure Security and Prevent Misuse:

To monitor and secure our website against unauthorized access, fraud, or abuse. Legal Basis: Processing is necessary for our legitimate interests in ensuring the security of our services (Article 6(1)(f) GDPR).

To Comply with Legal Obligations:

To fulfill any legal or regulatory requirements applicable to us. Legal Basis: Processing is necessary for compliance with a legal obligation (Article 6(1)(c) GDPR).


4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on data-formula.com and to gather information about how you interact with our website. This section explains what cookies are, the types we use, and how you can manage your preferences.

What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They are widely used to make websites work or work more efficiently, as well as to provide information to the owners of the site.

Types of Cookies we may use

We may use the following types of cookies on our website:

  • Essential Cookies: These cookies are necessary for the website to function properly. They enable basic functions like page navigation and access to secure areas of the website.
  • Analytics Cookies: These cookies help us understand how visitors interact with the website by collecting and reporting information anonymously.
  • Marketing Cookies: These cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user.
  • Functional Cookies: These cookies enable enhanced features such as remembering your preferences or previous interactions with the website.

Managing cookies

You can manage or disable cookies in several ways: Website Cookie Banner: Upon your first visit, you will see a cookie consent banner where you can choose to accept or customize your cookie preferences. Browser Settings: Most browsers allow you to block or delete cookies through their settings. Refer to your browser's help section for instructions. Withdrawing Consent: If you have previously consented to non-essential cookies, you can withdraw your consent at any time by accessing our Cookie Settings Page.

Third party tracking technologies

We work with third-party providers, such as analytics and advertising services, who may place cookies on your device. These providers process data in accordance with their own privacy policies, and we ensure they comply with applicable data protection laws.


5. Data Sharing and Transfers

We value your privacy and are committed to protecting your personal information. We share your data only in the limited circumstances outlined below and always in accordance with applicable data protection laws.

Third Party Service Providers

We may share your data with trusted third-party service providers to facilitate the operation of our website and services. These providers are contractually obligated to process your data securely and only for the purposes specified by us. Examples include: Analytics providers, advertising platforms for users who have consented to tracking, hosting and email service providers.

Legal obligations

We may disclose your data if required by law or to comply with a valid legal process, such as a court order, subpoena, or governmental request.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your data may be transferred to the relevant parties as part of the transaction. Any such transfer will be subject to appropriate safeguards.

Third-Party Links

Our website may contain links to external websites. Please note that we are not responsible for the privacy practices of these third parties, and we encourage you to review their privacy policies.


6. Data Security and Retention

We prioritize the security of your personal data and implement robust measures to protect it against unauthorized access, loss, or misuse. Personal data collected through our website is stored securely on Google Cloud servers located in the European Union, which adhere to stringent security standards and comply with applicable data protection laws, including GDPR.

To safeguard your data during transmission, we use HTTPS (SSL/TLS) encryption. Access to stored data is restricted to authorized personnel who are bound by confidentiality obligations. We also perform regular security reviews and audits to ensure our systems remain secure and up-to-date with industry best practices.

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by applicable laws and regulations. Specific retention periods may vary depending on the type of data:

  • Contact Information: Retained for as long as necessary to respond to your inquiries or provide requested services.
  • Marketing Data: Retained until you withdraw your consent or opt out of communications.
  • Analytics Data: Retained for a period necessary to analyze website performance and user behavior, typically in anonymized or aggregated form.

Once your data is no longer required, we securely delete or anonymize it to ensure it cannot be reconstructed or used for unauthorized purposes.


7. Your privacy rights

As a user of data-formula.com, you have certain rights regarding your personal data under applicable privacy laws, including the General Data Protection Regulation (GDPR) and, where applicable, the California Consumer Privacy Act (CCPA).

You have the right to access the personal data we hold about you. This means you can request a copy of your data and confirm how we are using it. If you believe that the information we hold is inaccurate or incomplete, you may request that we correct or update it. In some cases, you may also ask us to erase your personal data. This right to erasure applies when the data is no longer necessary for the purposes for which it was collected or if you withdraw your consent where consent was the lawful basis for processing.

Additionally, you may object to or restrict the processing of your data in specific situations. For instance, you can object to processing based on our legitimate interests or withdraw your consent to marketing communications at any time. If we rely on your consent as the lawful basis for processing your data, you have the right to withdraw it without affecting the lawfulness of processing before the withdrawal.

Under GDPR, you may request that we transfer your data to you or another organization in a structured, commonly used, and machine-readable format. This right to data portability applies when the processing is based on your consent or the performance of a contract, and the processing is carried out by automated means.

If you are located in the European Union or European Economic Area, and you believe that we have not handled your personal data lawfully, you have the right to lodge a complaint with your local data protection authority. Similarly, if you are a California resident, you may exercise your rights under the CCPA, such as requesting details about the categories of personal data collected, shared, or sold (if applicable).

To exercise any of your rights or to inquire further about your data, please contact us at contact@data-formula.com. We will respond to your request in accordance with applicable laws and within any statutory timeframes.


8. Security measures

We are committed to ensuring the security of your personal data and use appropriate technical and organizational measures to protect it from unauthorized access, disclosure, alteration, or destruction.

All personal data collected through our contact forms is securely stored on servers provided by Google Cloud, located in the European Union. Google Cloud complies with strict security standards and is certified under relevant data protection frameworks, including ISO/IEC 27001 and GDPR requirements.

Our website employs encryption technologies, such as HTTPS (SSL/TLS), to protect data transmitted between your browser and our servers. Access to personal data is restricted to authorized personnel only, and we regularly review our security practices to address potential vulnerabilities.

While we take reasonable precautions to safeguard your information, no system can be entirely secure. As such, we cannot guarantee absolute security and encourage you to exercise caution when transmitting sensitive information online.


9. Third party links

Our website, data-formula.com, may include links to third-party websites, applications, or services. These links are provided for your convenience and to enhance your experience, such as directing you to external resources or platforms that may complement our offerings. Please note that we do not control these third-party websites and are not responsible for their content, privacy practices, or terms of use. When you follow a link to an external site, any personal data you provide or actions you take are governed by the privacy policies and terms of that website, not ours. We encourage you to review the privacy policies of any third-party websites you visit to understand how they collect, use, and protect your information. While we make every effort to ensure that the links we provide are reputable, the inclusion of any third-party link does not imply endorsement or affiliation unless explicitly stated. If you have concerns about a link provided on our website, please contact us at contact@data-formula.com.


10. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the introduction of new services. When we make significant changes, we will provide notice through prominent notifications on our website or by email, where applicable. The date of the most recent update will be indicated at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal data and the rights you have. By continuing to use our website after any changes to this Privacy Policy, you acknowledge and accept the updated terms.


11. Contact us

If you have any questions or concerns about this Privacy Policy or how we process your data, you can contact us at: contact@data-formula.com